Unique Technological Interactive Radio Music Service Site Promises to Revolutionize Traditional Radio
Real Networks and Rolling Stone Magazine have created a unique partnership that will deliver an interactive radio site to all Internet users.
The announcement was made earlier this week at press conference by Brett Atwood, spokesperson for the partnership. Atwood said that it is because “traditional radio is starting to sound stale” that this interactive nuance will provide listeners with the opportunity to participate in a real time rating system that bumps a particular song into or out of air play rotation.
Initially the radio tuner will consist of 12 stations with the potential to include an infinite number of stations in the near future. These 12 trial stations consist of traditional music ranging from modern rock, hip-hop as well as untraditional - underground music such as electronica and women in rock. According to Atwood the radio tuner is “not a replication of traditional radio” and because the tuner is not located on the traditional radio spectrum there are is no Federal Communications Commission (FCC) regulations. This allows far more freedom to have a variety of music genres. In addition, this new interactive site will create a space for underground and emerging new talent to reach a wider listening audience.
The Stations on-air talents will consist of exclusive artists signed by the partnership. At this time, Atwood was only at liberty to disclose that David Bowie, will be one of these exclusive celebrity on-air personalities. Bowie's radio spot will be completely programmed by him with his favorite songs by artists that have influenced and inspired him. One can only wonder what other artists will follow in signing exclusively with the partnership for their own radio spot.
The other music channels will be created and produced by the editors of Rolling Stone Magazine. All music segments will be current pre-recorded segments with the exception of the live interactive voting system imbedded in the website.
Because the partnership was able to create a synergy between the Rolling Stone Magazine and Amazon.Com website the cost to the consumer will be of no cost. All it takes is the download of the radio player, which verifies the age of the listener before completing the download. However, once the player is installed on ones computer everyone will have an all access pass to the uncensored radio music service.
This unique technological advance will also have the ability to automatically detect the listeners connection speed so the listener does not have to worry about not being able to enjoy this service.
So, go ahead and download your free player this coming Monday and start enjoying the music provided by the unique partnership between Real Networks and Rolling Stone Magazine.
posted by Luna @ 10:29 PM
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